We are living in a 3 dimensional world, but previous technology from paper to digital is in 2D... The time has come, 3D is the new web standard. This a technological turning point, where multimedia converge into Rich-Media known as Web XR. Now, your potential customer can rotate, pan and fly in a beautifully crafted presentation to explore your products.
With 3D, you can zoom and rotate to important features with animations as if the product is right at your fingertips, even if your products are not built into 3D models, the all-directional interactive browsing experience can showcase your product photos in a very pleasant experience, that can fly here and there. Compared to the boring scroll effect.
Like any new trend, the first batch of users will benefit from the surprise element, riding the transition period like the eCommerce boom, after that, people will only appreciate the highest quality presentations that are enjoyable.
So, take your advertisement to the next level because you don't often get this kind of opportunity in one lifetime!