We are living in a 3-dimensional world, but previous technology from paper to digital is in 2D... The time has come, 3D is the new web standard. This is a technological turning point where multimedia converge into Rich-Media known as WebXR. Now, your potential customer can rotate, pan and fly in a beautifully crafted presentation to explore your products.
It is not exclusive to products, you can explore the cinematic scene and see the actions in our 360 visual refreshment publication. Like any new trend, the first batch of users will benefit from the surprise element riding the transition period like the eCommerce boom, after that, people will only appreciate the highest quality presentations that are enjoyable.
The internet will not remain in 2D forever, Web3D is not a choice but a technological revolution.