Kitchen Website Design
Although the design itself is simple and intuitive, to understand what the page is about the user needs to search for the answer. This is what an unnecessary question mark is. It’s designer’s task to make sure that the number of question marks is close to 0. The visual explanation is placed on the right hand side. Just exchanging both blocks would increase usability.
Krug's 1st law of usability states that web pages should be easily understood and obvious. When creating a website, your job is not to leave any questions. You need to clear out the confusion -- the choices users have to make consciously, weighing pros, cons, and other options.
Ryan Singer, the Samurai Web Design's developer and SEO team states that most users would be happy to provide their email address after seeing the feature work. This is because they have a better idea of what they will get in return.