content marketing analytics
"Web design is often at the crossroads of technology and art. It involves making technology work for the humans using it, and it involves making content beautiful and interesting. Somehow, the two are often opposing forces, but good ones lead to intuitive user experiences -- which basically are the definition of good marketing."
"The service industry can benefit from the use of an internet website. When a website is specifically tailored to serve the needs of the business, it can be a valuable tool to identify, attract, and sell certain services to customers. There are various elements that make a web site successful from the nature of the design to the description and use of search terms. Successful search engine optimization (SEO) opens doors to new customers and to increased sales. Time and resources are considerations that need to be given when making any changes to a web site. However, any service organization that believes that a well designed web site can help to influence an improved bottom line should utilize the tools that research these sources provide."