digital marketing expert
"While some medium/large businesses may opt to pay for a search engine optimization firm, many opt for in-house methods because it’s more affordable. But you do still need to invest in basic SEO tools to run an effective campaign. While popular, these resources are not the end-all be-all of SEO tactics. Use Google AdWords Keyword Planner to find popular keywords related to your business. You want keywords with 500-1000 searches a month and medium/high competition. Use Moz Local and Google My Business to make sure your location is associated with your listing. Use free social media tools such as Hootsuite, TweetDeck, or BuzzSumo to find out where conversations are happening about your brand. If you’re on WordPress, use Yoast SEO plugin to quickly check keyword density and other SEO information for each page and post."
"When we talk about content, we talk about texts, pictures, videos or whatever content you want to publish. It can be that the user is looking for a specific article, he may search for a specific image or he just wants to see a video about a movie he just watched. The relationship between the information or content you want to provide and the customer’s behaviour is different for every company. What I am trying to say is that you should first define your topic and discover the content types. We will get to SEO later on but we would like to share the knowledge that we gathered over the years. When talking about website design, content marketing and website design, the most important thing is the quality of your content. No matter what content plan you have, you first need to write a blog. If you already have a blog and want to redesign the website, make sure to change the homepage."