"Search engine optimization is incredibly important for the growth of your website but there's also the issue of web design, as an effective web design can push your SEO to new heights. The first thing to keep in mind is that web design is a completely separate discipline to SEO, meaning that you should not expect to have a high-level of SEO performance if your web design skills are poor. Nevertheless, it is still a good idea to have a basic understanding of SEO because contemporary web design approaches, including responsive web design, are heavily dependent on a solid SEO. You may want to skip this section if you're already sold on the benefits of SEO."
"Where should your navigation go? How should you design your mobile experience? What should you place your calls-to-action (CTAs)? Everybody makes critical decisions like these based on their own opinions and feelings. But to be effective, they need to be evidence-based and based on data, not opinions. Yet, while many enterprise marketers rely on heat maps to understand how website visitors engage with their site, the same cannot be said for the design decisions they make based on those interactions."