"If you have been thinking of learning web design and development or if your boss has asked you if you can do job for him, then you’re in luck. In this post, I will be covering the basics of web design and take you all the way to build your first website using Bootstrap, a front-end framework. It is an open-source HTML, CSS, and JS framework for developing responsive and mobile-first projects on the web. Bootstrap is a responsive grid system, meaning that content is readable on any screen size. The advantage of using Bootstrap is that the code base is well-tested and documented. This is something that you should consider as a team leader, project manager or someone with some technical skills. Needless to say, you should be comfortable with learning a new technology – but don’t worry, you can learn Bootstrap and web design in 15 minutes."
"Short answer, it can help. You can spend all the time and money you want on SEM and it will generate traffic for you, which will help your site improve its rankings, but it will not necessarily rank you on the first or even 3rd page of google results. Why you ask? Why am I spending all this money if it doesn’t rank my site high on google? Well, the answer lies in good SEO practices and an integrated approach to your digital or web presence. This means your SITE has to be designed properly for SEO, and populated with proper content, use CDN (content delivery network), take advantage of page caching, have proper meta data in it, be relatively speedy, have optimal image tagging, descriptions, etc. Additionally you should have a search console listing with google, check your indexing and error reporting, establish a google places listing, publish relevant content via a blog occasionally, and on and on for SEO. Google gives your website a QUALITY SCORE, and your SEM will cost less with good SEO. This means they take a whole bunch of factors into account when using their algorithms to evaluate your site, and returning what they feel are the most relevant results to google users. So you may be a 70% but 7 or your competitors are ranked higher than you, resulting in your site being ranked lower. Now, depending on what else google returns like the wikipedia inserts, the people also asked section, the images section, you may actually be on the 5th page. Google is not just the greedy ad revenue based company you think they are, they actually (so they say) want to return the BEST RESULTS, creating the best user experience, to their searchers. Do you ever go to the 5th page of search results??"