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"Web design agencies face a plethora of different challenges when working towards their clients' goals. A common client goal of web design agencies is to increase traffic to their client's website, which is a valuable piece of web content. Generating high-quality traffic is no easy task, but it's even more difficult to encourage and entice the potential customer to convert, particularly as the search engine landscape is becoming more and more complex. Still, some tried and true methods of incentivizing conversions remain valid. By following the suggested tips below, you may be able to increase the conversion rate for your website. Consider SEO One of the most important reasons why traffic to a website won't convert into paying customers is the startling lack of optimization for the various search engines. Although it may seem like a simple matter to follow a few how-to guides, for anyone who isn't already familiar and experienced with SEO, it's better to ask someone else than to make a huge mistake on your website. Additionally, all efforts toward increasing a website's search engine ranking can't succeed unless business owners make a concerted effort to improve their rank on the main search engines like Google, Yahoo, and Bing. So while it may initially seem like a weird suggestion, considering SEO before any other efforts toward generating traffic can be a smart choice. Match your color themes A seemingly small and insignificant decision can have a major impact on your website traffic. Choosing the right color themes for your website may help catch and retain readers' attention throughout your site. It's important to take into consideration the major colors of the website and the sort of message that the web designer wants to convey to visitors of the website. After the website has been thoroughly designed, the experienced web design agency may suggest a few ideas for color themes that the site may take on. Develop a community Another popular, effective strategy for developing interest in a website is to start by creating buzz around that business's social media. By building a community of followers and building a following, more people are likely to see the company's posts and subsequently make eventual conversions to paying customers. Of course, as time goes on and they grow their community, some of the followers actually voluntarily market the website for new customers. Also consider setting up email lists. One of the best ways to build an online presence quickly is"